Inspiring Canadian men to live healthier lives.


Why We Do It

  • Canadian men are living in poor health for up to 9 years – unhealthy men make for unhealthy families and unhealthy communities.

  • It’s time Canadian men not only care for their health, but also time Canadian society values the final piece of the family health puzzle.

How We Do It

  • Raise social awareness of the largely preventable health problem and the many benefits to its solution.

  • Enable men and their families to value men’s health with information and healthy lifestyle programs designed to motivate them to truly hear and absorb information and act on their health.

Our Founder, Dr. Larry Goldenberg

  • Respected clinical scientist and urologic surgeon
  • Champion of men’s health
  • Order of Canada recipient
  • Founding Director of the Vancouver Prostate Centre
  • Professor and Head of the Department of Urologic Sciences at UBC
Dr. Larry Goldenberg